Isabelle (Gouw) Gerungan 

A student project to create a brand identity for a specific region or place of personal importance. 

Bali was the chosen as the project place as it is a popular international holiday destination, currently lacks cohesive branding, and is where some of my Indonesian family live and work. 

I took this as an opportunity to show off Bali’s unique selling point: being able to holiday and relax among Bali’s unique culture, friendly people, and cultivated landscapes.

The chosen direction, “Unique Bali”, takes inspiration from Kain Poleng or the black and white check cloth found all over the island is unique to Balinese Hinduism.