ISABELLE (GOUW) GERUNGAN 

A (recent) UTS viscom student grad and horror movie enthusiast who enjoys typography and making things that are frank, reliable, and playful. 

 Education
Bachelor of Design in Visual Communication
University of Technology, Sydney
 2022–

Experience
Alphabet Studio Intern
Sep–Oct 2024

Climate Action Intern
UTS, Zoe Sadokierski
 Jun–Jul 2024

Awards
R/GA x UTS Branding Winner
2024 UTS Grad Show
Project: Bali (Place Branding)

ISTD Membership (Merit)
2024 ISTD Student Assessment Scheme
Project: Blank (Publication)

Contact
isabelle.gerungan@gmail.com
@isa_gouw



Caring Conversations (2024)
This was a group project in collaboration with the UTS Law and Design Faculties that aimed to create accessible resources from academic research for people with dementia and their families. 

Collaboration with our clients and secondary stakeholders (inc. Carers NSW, Gwenda Darling, other UTS Law and Design academics) highlighted the importance of carers having access to practical resources, and in using neutral language to help destigmatise dementia.

With Carers NSW as our de-facto client, we focused on family caregivers for our concept: Caring Conversations. The outcomes aimed to bring light to dementia-related responses while also being a practical resource for caregivers of individuals with dementia who experience changed responses. 

Deliverables:  5x A2 posters, digital publication, a print A5 publication, and additional collateral mockups. I primarily handled the typesetting and copy on both the posters and publications.

View the digital publication and posters on ISSUU.

Done in collaboration with: Adelaide Lalor, Michelle Asubonteng, Aria Padukone, Catarina Miranda.
Publication, Print
A5 Print Publication Flipthrough
3 out of 5 posters in the series
Digital publication A4 flipbook on ISSUU
Example of collateral
The team and out lovely clients

Blank (2024)
Blank is a response to the 2024 ISTD brief, The Line, that asked us to investigate and interpret a topic that relates to ‘lines’. This publication explores the realities and compli-cations of living with amnesia – a fractured mental timeline.

Blank is for anyone curious about amnesia, an uncommon condition in real life. The book itself takes the form of a fractured timeline, the beginning as the past and the end as the present, with French folded pages that hide passages of information. 

“It’s like reading a novel, turning two pages at once, and continuing to read not realising you’ve missed a whole chunk of information.”
Publication

Bali, Island of Gods (2024)
A student project to create a brand identity for a specific region or place of personal importance. 

Bali was the chosen as the project place as it is a popular international holiday destination, currently lacks cohesive branding, and is where some of my Indonesian family live and work. 

A key insight came through a cursory sentiment analysis of Bali’s online reputation suggesting that it is often perceived as “culturally shallow”. This perception may arise from Bali’s branding and public perception against other tropical destinations that take a more eco-tourism approach. I took this as an opportunity to show off Bali’s unique selling point: being able to holiday and relax among Bali’s unique culture, friendly people, and cultivated landscapes.

The chosen direction, “Unique Bali”, takes inspiration from Kain Poleng or the black and white check cloth found all over the island is unique to Balinese Hinduism. Itfocuses on a checkerboard motif which influenced the type, iconography, and pattern making. The off-black and off-white colour palette ensured that the other aspects of the branding did not compete with the photography, and most of the copy and strategy focused on pushing Bali’s unique culture to the forefront rather than being entirely tourist-focused.


Branding

graft*mag (2023)
A student project where we were tasked to design a magazine using two prescribe articles about AI in the design industry, and an evocative, conversational piece about slime mold. 

Graft Magazine was conceptualised through its various definitions: to combine, and hard work. Graft sits at the intersections of a diverse range of fields – from design to science and technology – to cultivate new ideas and outlooks in practising designers and other creative thinkers alike. 
Publication

Design is “play”, A Manifesto (2024)
A university project to create a manifesto based on our individual values as a designer. 

This manifesto is a series of contradictions. I aimed to show how form and aesthetics can both communicate and obscure ideas, with the manifesto’s intricate format encouraging a superficial reading of “play.” 

Superficially the manifesto’s theme is “design is play” suggesting disorder and experimentation yet the copy and presentation suggests otherwise – a rigid grid layout with a traditional serif font at an unwieldy A1 size unsuitable to be used as origami paper.

The final product was a folded A1 origami envelope containing the full manifesto, designed to be visually striking but distracting from the text’s meaning.


Print

Creative Code (2023)
These are a few sprint exercises done in p5.js for a creative coding elective.

Sprint 1: Generative Series
Inspired by ATC radars and sci-fi HUDs, this map-like generative series changes randomly every time it is run. Try it here by pressing the ‘play’ button multiple times. 

Sprint 2: Visualising Time
Tasked to create a clock that gives a sense of time passing without the constraint of being functional, I created this digital artwork/clock hybrid. 

The clock inverts every 12 hours, has the minutes mapped to the size of the squares (1-59, small to large),  squares rotate 360º every 60 seconds, and the bar at the bottom shows progression throughout the day. 

You can view it here.
Digital
Around midnight
Around midday

Hi Neighbour (2024)
A campaign and sub-branding group project done for the UTS Climate Action Intern program, mentored by Zoe Sadokierski. 

Myself and two other interns had the opportunity to work with Hi Neighbour to create a sub-brand and digital assets for their Women in Clean Energy scholarship program. 

I created the illustrations, pitched the image treatment and brands fonts, and did a short animated logo splash screen for their instagram which was then deconstructed to create framing assets for the Canva brand template we built as a team.

Final deliverables were a series of IG reels, IG posts, and a brand template of event photos, illustrations, sub-brand logo, animation, and post templates which were handed over through Hi Neighbour’s Canva. 

Group work done in collaboration with: Arianne Sabarre and Sumayah Jurad. Digital, Illustration

Microscopic Worlds (2023)
A student project to create a small-scale interactive design based on a chosen object or drawing from the "A Line, A Web, A World" exhibition at the Powerhouse Museum. 

Microscopic Worlds is an interactive experience based on my chosen object: a series of scientific algae illustrations. 

The end prototype is a mid-fidelity, educational, hide-and-seek type game aimed at kids, and explores the strange and unseen forms of micro-algae and the ecosystems they are found in.

View the figma prototype here. 
Digital

The Lake (2023)
A student project to combine a personal ancedote with our experiences from a class trip to Victoria Park to create a visual narrative. 

This is a rambling comic about my dad, koi fish, Victoria Park, and mismanagement. 


Visual Narrative

Other unused bits and pieces (2022–)
Illustrations, collage, and pieces from other projects and other bits just made for fun