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Isabelle (Gouw) Gerungan 

A UTS viscom grad and horror movie enthusiast who enjoys typography and making thinks that are frank, reliable, and playful.

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Contact 

isabelle.gerungan@gmail.com
@isa_gouw

Education

Bachelor of Design in Visual CommunicationUniversity of Technology, Sydney
2022-2024

Experience

M35 (Junior Designer)Jan 2025 -  

Alphabet Studio (Intern) Sep - Oct 2024
UTS Climate Action Intern Jun - Jul 2024
Awards

Best Student Design Book (Longlist)2025 ABDA Book Design Awards
ISTD Membership (Merit)2024 ISTD Student Assessment Scheme
R/GA x UTS Branding Winner2024 UTS Grad Show
 
01.Bali, Island of Gods

Place Branding
2024


R/GA x UTS Grad Show Branding Winner
A student project to create a brand identity for a specific region or place of personal importance. 

Bali was the chosen as the project place as it is a popular international holiday destination, currently lacks cohesive branding, and is where some of my Indonesian family live and work. 

I took this as an opportunity to show off Bali’s unique selling point: being able to holiday and relax among Bali’s unique culture, friendly people, and cultivated landscapes.

The chosen direction, “Unique Bali”, takes inspiration from Kain Poleng or the black and white check cloth found all over the island is unique to Balinese Hinduism. 

Alternate web page
02.Blank

Publication
2024


Awarded ISTD Membership with Merit

“It’s like reading a novel, turning two pages at once, and continuing to read not realising you’ve missed a whole chunk of information.”
Blank is a response to the 2024 ISTD brief, The Line, that asked us to investigate and interpret a topic that relates to ‘lines’. This publication explores the realities and complications of living with amnesia – a fractured mental timeline.

Blank is for anyone curious about amnesia, an uncommon condition in real life. The book itself takes the form of a fractured timeline, the beginning as the past and the end as the present, with French folded pages that hide passages of information. 


03.Caring Conversations

Publication, Print
2024


ABDA Best Student Designed Book (Longlist)

Done in collaboration with: Adelaide Lalor, Michelle Asubonteng, Aria Padukone, and Catarina Miranda. 
This was a group project in collaboration with the UTS Law and Design Faculties to highlight the importance of carers having access to practical resources, and in using neutral language to help destigmatise dementia.

With Carers NSW as our de-facto client, we focused on family caregivers for our concept: Caring Conversations. The outcomes aimed to bring light to dementia-related responses while also being a practical resource for caregivers of individuals with dementia who experience changed responses. 

Deliverables: 5x A2 posters, digital publication, a print A5 publication, and additional collateral mockups. I primarily handled the typesetting and copy on both the posters and publications.

04.Design is “play”, A manifesto

Print
2024

A university project to create a manifesto based on our individual values as a designer.  This manifesto is a series of contradictions. I aimed to show how form and aesthetics can both communicate and obscure ideas, with the manifesto’s intricate format encouraging a superficial reading of “play.” 

Superficially the manifesto’s theme is “design is play” suggesting disorder and experimentation yet the copy and presentation suggests otherwise – a rigid grid layout with a traditional serif font at an unwieldy A1 size unsuitable to be used as origami paper.

The final product was a folded A1 origami envelope containing the full manifesto, designed to be visually striking but distracting from the text’s meaning.

05.Hi Neighbour

Digital, Illustration
2024




Group work done in collaboration with: Arianne Sabarre and Sumayah Jurad.
A campaign and sub-branding group project done for the UTS Climate Action Intern program, mentored by Zoe Sadokierski. We had the opportunity to work with Hi Neighbour to create a sub-brand and digital assets for their Women in Clean Energy scholarship program. 

I primarly created the illustrations, pitched the image treatment and brands fonts, and did a short animated logo splash screen for their instagram which was then deconstructed to create framing assets for the Canva brand template we built as a team.

Final deliverables were a series of IG reels, IG posts, and a brand template of event photos, illustrations, sub-brand logo, animation, and post templates which were handed over through Hi Neighbour’s Canva. 

06.Creative Code

Digital
2023

These are a few sprint exercises done in p5.js for a creative coding elective.

Sprint 1: Generative Series
Inspired by ATC radars and sci-fi HUDs, this map-like generative series changes randomly every time it is run. Try it here by pressing the ‘play’ button multiple times. 

Sprint 2: Visualising Time
Tasked to create a clock that gives a sense of time passing without the constraint of being functional, I created this digital artwork/clock hybrid. 

The clock inverts every 12 hours, has the minutes mapped to the size of the squares (1-59, small to large),  squares rotate 360º every 60 seconds, and the bar at the bottom shows progression throughout the day. View it here

Initial iteration
Process
Around midday
Around midnight
07.graft*mag

Publication
2023

A student project where we were tasked to design a magazine using two prescribe articles about AI in the design industry, and an evocative, conversational piece about slime mold. 

Graft Magazine was conceptualised through its various definitions: to combine, and hard work. Graft sits at the intersections of a diverse range of fields – from design to science and technology – to cultivate new ideas and outlooks in practising designers and other creative thinkers alike. 

08.Other Bits & Pieces

Illustrations, collage, and pieces from other projects and other bits just made for fun.