Isabelle (Gouw) Gerungan 

A student project to create a brand identity for a specific region or place of personal importance. 

Bali was the chosen as the project place as it is a popular international holiday destination, currently lacks cohesive branding, and is where some of my Indonesian family live and work. 

I took this as an opportunity to show off Bali’s unique selling point: being able to holiday and relax among Bali’s unique culture, friendly people, and cultivated landscapes.

The chosen direction, “Unique Bali”, takes inspiration from Kain Poleng or the black and white check cloth found all over the island is unique to Balinese Hinduism. 

Blank is a response to the 2024 ISTD brief, The Line, that asked us to investigate and interpret a topic that relates to ‘lines’. This publication explores the realities and complications of living with amnesia – a fractured mental timeline.

Blank is for anyone curious about amnesia, an uncommon condition in real life. The book itself takes the form of a fractured timeline, the beginning as the past and the end as the present, with French folded pages that hide passages of information. 

This was a group project in collaboration with the UTS Law and Design Faculties to highlight the importance of carers having access to practical resources, and in using neutral language to help destigmatise dementia.

With Carers NSW as our de-facto client, we focused on family caregivers for our concept: Caring Conversations. The outcomes aimed to bring light to dementia-related responses while also being a practical resource for caregivers of individuals with dementia who experience changed responses. 

Deliverables: 5x A2 posters, digital publication, a print A5 publication, and additional collateral mockups. I primarily handled the typesetting and copy on both the posters and publications.

A university project to create a manifesto based on our individual values as a designer.  This manifesto is a series of contradictions. I aimed to show how form and aesthetics can both communicate and obscure ideas, with the manifesto’s intricate format encouraging a superficial reading of “play.” 

Superficially the manifesto’s theme is “design is play” suggesting disorder and experimentation yet the copy and presentation suggests otherwise – a rigid grid layout with a traditional serif font at an unwieldy A1 size unsuitable to be used as origami paper.

The final product was a folded A1 origami envelope containing the full manifesto, designed to be visually striking but distracting from the text’s meaning.

A campaign and sub-branding group project done for the UTS Climate Action Intern program, mentored by Zoe Sadokierski. We had the opportunity to work with Hi Neighbour to create a sub-brand and digital assets for their Women in Clean Energy scholarship program. 

I primarly created the illustrations, pitched the image treatment and brands fonts, and did a short animated logo splash screen for their instagram which was then deconstructed to create framing assets for the Canva brand template we built as a team.

Final deliverables were a series of IG reels, IG posts, and a brand template of event photos, illustrations, sub-brand logo, animation, and post templates which were handed over through Hi Neighbour’s Canva. 

These are a few sprint exercises done in p5.js for a creative coding elective.

Sprint 1: Generative Series
Sprint 2: Visualising Time

Illustrations, collage, and pieces from other projects and other bits just made for fun.